Section 14
The numbers that decide whether this works.
Illustrative figures at a realistic post-launch scale. The point is which metrics are instrumented from day one — because a travel marketplace lives or dies on conversion, AI cost per trip, and whether travellers come back.
Monthly active users
48,200
+14.2% MoM
New signups (30d)
11,940
+9.1%
Activation rate
61%
created a trip in first session
Trips created (30d)
19,410
82% via conversation
Monthly active users — 12 months
JUNMAY
Acquisition mix
Organic search (destination guides)34%
Referral & word of mouth22%
Paid social19%
App store discovery14%
Partner placement11%
Indexable destination content is the cheapest channel and compounds. That's why the website ships with the app.